Help Center / Storefront experience · Concept
Legal pages and cookie consent
Where your policy pages are linked from, and when visitors are asked about cookies before your analytics and pixels load.
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Help CenterHelp CenterHelp Center / Storefront experience · Concept
Where your policy pages are linked from, and when visitors are asked about cookies before your analytics and pixels load.
Your policy pages and the cookie banner are the two places where customers read your terms. Both are built from things you control in the panel.
Every page you create under Shop › Pages has an address on your store starting with /pages/. It is shown with your theme's page template, so it carries your header and footer.
A page address that does not exist shows your theme's "Page not found" page.
Four pages are linked automatically from the checkout footer, by their address:
| Link text | Page address |
|---|---|
| "Refund policy" | refund-policy |
| "Shipping policy" | shipping-policy |
| "Privacy policy" | privacy-policy |
| "Terms of service" | tc or terms |
A link is shown only when that page exists. A missing page leaves no dead link.
When the terms page exists, the sign-up form links to it in the line "By creating an account you agree to our" followed by "Terms of service".
Elsewhere on the store, policy links are menu items you add yourself, usually in the footer's legal menu.
To change this: Pages, Write legal pages from a template and Content pages and legal pages on your website. Menus: Navigation menus.
When a banner is needed, a visitor's first page shows "Your privacy" with two buttons, "Accept all" and "Reject all", and a "Preferences" link in the text above them.
The "Preferences" link opens the categories inside the banner and adds a "Save choices" button. The visitor chooses by category:
| Category | Covers | Can be turned off |
|---|---|---|
| "Necessary" | Cart, checkout and security | No |
| "Analytics" | Anonymous statistics, such as Google Analytics | Yes |
| "Marketing" | Ad pixels, such as Meta, TikTok and Snap | Yes |
Nothing in the last two categories loads until the visitor allows it.
By default it follows your shop's country:
| Shop country | Behaviour |
|---|---|
| Gulf countries, India, the European Economic Area and the United Kingdom | The banner is shown. Analytics and pixels wait for a choice |
| Anywhere else | No banner. Consent is taken as given |
You can override this in either direction: always ask, or never ask.
A browser that sends a Global Privacy Control signal is respected. Marketing cookies stay off for that visitor until they make their own choice, even where no banner is shown.
To change this: Cookie consent banner under Shop › Online Store › Preferences › Analytics. See Preferences: analytics, pixels and cookie consent.