Preferences: analytics, pixels and cookie consent

Connect Google Analytics, Meta, TikTok and Snap pixels and Tag Manager, and choose when visitors are asked about cookies.

Where to find itShopOnline StorePreferencesAnalytics

Before you start

Saving needs the Customize permission. You need an account with each service you connect. Turn on Online store in Shop › Features. If you do not see it there, ask support.

Needs

Turn it on in Shop › Features (ask support if you do not see it)

Who can use this

Shop owner, Shop Marketing Manager

The Analytics card takes the ids of the measurement tools you use. All of them are "Optional, and only active after a visitor accepts cookies."

The Analytics card with the Google tag, Meta pixel, Tag Manager container, cookie consent, payment pages and the analytics-only box numbered

Measurement ids

Field	What to enter	Where it comes from
1. Google tag (G-…)	A Google Analytics 4 id such as `G-ABC1234567`	GA4 › Admin › Data streams › your web stream
2. Meta pixel id	Digits only	Meta Events Manager
TikTok pixel id	10 to 30 letters and digits	TikTok Events Manager
Snap pixel id	A 36-character id with dashes	Snap Ads Manager
3. Google Tag Manager container (GTM-…)	Optional. An id such as `GTM-ABCD123`. Loads your container as well	Google Tag Manager

Enter ids only. Do not paste script code.

Cookie consent banner decides when visitors are asked before analytics and marketing cookies are set.

Option	What happens
Automatic (by your shop's country)	Asks visitors first in the Gulf, India and the EU, and not elsewhere. This is the starting choice
Always ask visitors first	Every visitor sees the banner. The panel suggests it if your customers are protected by a privacy law (for example Egypt, Turkey, the UK) or visit from the EU
Never ask (consent is implied)	No banner

Where the banner is shown, no pixel loads until the visitor accepts.

Tag Manager and payment pages

Field	What it does
Payment pages to ignore as referrers	Optional. One address per line, up to 20. Common payment gateways are already ignored. Add any other page customers return from after paying, so Google Analytics keeps crediting the ad or campaign that brought them
My Tag Manager container has analytics tags only	Off: the container loads only after a visitor accepts marketing cookies too. Leave it off if the container holds any advertising tag. On: it loads as soon as analytics cookies are accepted

Select Save preferences. The ids apply to your website straight away.

Messages

Each problem is shown as "field name: problem". Fields without a problem are still saved.

Problem	Field
"a Google tag looks like G-XXXXXXX"	Google tag (G-…)
"a pixel id is only digits"	Meta pixel id
"a TikTok pixel id is 10 to 30 letters and digits"	TikTok pixel id
"a Snap pixel id looks like 8-4-4-4-12 hex characters"	Snap pixel id
"a container id looks like GTM-XXXXXXX"	Google Tag Manager container (GTM-…)

To report orders from the server as well, see Server-side purchase events.

Measurement ids

Field

What to enter

Where it comes from

1. Google tag (G-…)

A Google Analytics 4 id such as G-ABC1234567

GA4 › Admin › Data streams › your web stream

2. Meta pixel id

Digits only

Meta Events Manager

TikTok pixel id

10 to 30 letters and digits

TikTok Events Manager

Snap pixel id

A 36-character id with dashes

Snap Ads Manager

3. Google Tag Manager container (GTM-…)

Optional. An id such as GTM-ABCD123. Loads your container as well

Google Tag Manager

Enter ids only. Do not paste script code.

Cookie consent banner

Cookie consent banner decides when visitors are asked before analytics and marketing cookies are set.

Option

What happens

Automatic (by your shop's country)

Asks visitors first in the Gulf, India and the EU, and not elsewhere. This is the starting choice

Always ask visitors first

Every visitor sees the banner. The panel suggests it if your customers are protected by a privacy law (for example Egypt, Turkey, the UK) or visit from the EU

Never ask (consent is implied)

No banner

Where the banner is shown, no pixel loads until the visitor accepts.

Tag Manager and payment pages

Field

What it does

Payment pages to ignore as referrers

Optional. One address per line, up to 20. Common payment gateways are already ignored. Add any other page customers return from after paying, so Google Analytics keeps crediting the ad or campaign that brought them

My Tag Manager container has analytics tags only

Off: the container loads only after a visitor accepts marketing cookies too. Leave it off if the container holds any advertising tag. On: it loads as soon as analytics cookies are accepted

Select Save preferences. The ids apply to your website straight away.

Messages

Each problem is shown as "field name: problem". Fields without a problem are still saved.

Problem

Field

"a Google tag looks like G-XXXXXXX"

Google tag (G-…)

"a pixel id is only digits"

Meta pixel id

"a TikTok pixel id is 10 to 30 letters and digits"

TikTok pixel id

"a Snap pixel id looks like 8-4-4-4-12 hex characters"

Snap pixel id

"a container id looks like GTM-XXXXXXX"

Google Tag Manager container (GTM-…)

To report orders from the server as well, see Server-side purchase events.