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Compare orders from your website, apps, WhatsApp, the till and staff-created orders.
Order channels shows which ordering channel your orders arrive through, and how each one performs.
Open Reports › Trends › Order channels.
| Channel | Orders it holds |
|---|---|
| Website | Orders from your online store |
| Android app, iOS app, App | Orders from the customer app |
| Orders placed through WhatsApp ordering | |
| In store (POS) | Sales at the point of sale |
| In store (endless aisle) | Orders taken at the till for another location |
| Manual (staff) | Orders your team created in the panel |
| Not recorded | Orders from app versions that did not send their channel |
An order with any other recorded value is listed under that value as it was stored. In the stacked chart, the six biggest channels have their own colour and the rest are drawn as "Other".
| Tile | Meaning |
|---|---|
| Top channel | The channel with the most orders |
| Orders received | All received orders in the period |
| Placed by customers themselves | Share of orders that are not Manual (staff), In store (POS) or Not recorded |
| Channels in use | Number of channels with at least one order |
| Column | Meaning |
|---|---|
| Channel | The channel name |
| Orders | Orders received. Unfinished checkouts are not counted |
| Completed | Delivered orders |
| Cancelled | Share of the channel's orders that were cancelled |
| Customers | Different customers with an account |
| Sales | Total of delivered orders |
| Avg order | Sales divided by delivered orders |
| Share of orders | The channel's part of all received orders |
A channel is the app or screen the order was placed on. A source is what brought the shopper there, such as an ad or a link. For that, open Sales by source.
The Order Report has a similar grouping in its Order Source filter. There the apps are one option.