Trends: Campaigns, Coupons and Discount rules

Measure the orders that followed a push notification, and what each coupon and discount rule costs you.

Three reports show what your marketing brought in. All sales figures are totals of delivered orders.

Campaigns

Open Reports › Trends › Campaigns.

A campaign here is a push notification you sent. An order counts for a campaign when the customer received the push in the 10 hours before ordering. If they received several, the latest one gets the order, so no order is counted twice.

The chart shows orders per day: after a push, with a coupon, and the rest. Pins mark the days a push was sent. Ranges longer than about two months are drawn per week.
Orders per campaign ranks the campaigns.
Push campaigns lists each send, newest first.

Column	Meaning
Campaign, Sent	The push title and when it was sent
Opens	What the push opens, for example a product or a link
Sent to	Customers who received it
Read in app	Share of them who read it in the app
Customers who ordered (this campaign), Conversion	Recipients whose order counts for this campaign, and their share of Sent to
Orders, Sales	Orders counted for the campaign and their delivered total

Summary tile	Meaning
Push campaigns sent	Campaigns sent in the period
Notifications delivered	Sent to added up over the campaigns
Orders within 10 h, Sales from campaigns	Orders counted for the campaigns and their delivered total. Orders placed up to 10 hours after the period still count for a campaign sent in it
Customers who ordered	Share of everyone the campaigns reached who ordered after a push. Each person counts once
Share of this period's sales	Delivered push orders placed inside the period, as a share of the period's sales

Coupons

Open Coupons from the report switcher. Delivered orders only.

Summary tile	Meaning
Orders with a coupon	Share of delivered orders that used a coupon
Discount given	Total coupon discount
Avg order with coupon, Avg order without	Average order total with and without a coupon

Column	Meaning
Coupon	The coupon code, with its name when that differs
Uses, Customers	Orders that used it and different customers
Discount given	Discount on those orders
Sales	Total of those orders
Discount / sales	Discount as a share of sales. Lower is cheaper for you

See Coupons.

Discount rules

Discount rules is listed once a discount rule has been applied to at least one order.

Summary tile	Meaning
Rules used	Rules applied to at least one delivered order
Discount given	Discount on items from rules
Delivery discounts	Delivery fee discounts from rules
Completed orders	All delivered orders in the period

The columns are Discount rule, Orders, Customers, Discount given, Delivery discounts, Sales and Discount / sales.

Delivery discounts are already taken off the delivery fee, so they are not part of Discount given. Discount / sales adds both discounts and divides by the sales of the rule's orders. For one rule's detail, see Rule performance.