Help CenterHelp Center / Products and catalogue · Reference
Tell Google and the other channels what a product is, and keep single products out of a channel.
The Sales channels card holds the extra details product feeds need. Everything here is optional. The card is collapsed and labelled "optional · Google category, condition" until you open it or the product has values.
| Field | What to choose |
|---|---|
| 1. Google product category | Type at least two letters to search Google's list, for example "dairy". Leave it empty to use the Google category of the product's own category; the hint under the field names which one that is |
| 2. Condition | New (default), Refurbished or Used |
| 3. Age group | Not set, Newborn (up to 3 months), Infant (3–12 months), Toddler (1–5 years), Kids (5–13 years) or Adult |
| 4. Gender | Not set, Female, Male or Unisex |
| 5. MPN (manufacturer part number) | Only when the product has no barcode. Google then identifies it by brand and MPN |
| 6. Hide from channels | One tick box per connected channel: "Don't send this product to" followed by the channel's name. The product stays on your website and apps |
Set age group and gender for clothing and accessories; Google asks for them there.
The link Set Google categories for your categories opens the page where you map each of your categories once, so most products need nothing here.
When Google is connected, a line at the top of the card shows how Google sees this product, with the issue if there is one. The owner also gets a Details link.
Every variant uses the product's values. A variant can set its own MPN, or be hidden from a channel, in the Sales channels part of the Variants tab. On a product with variants, the product card has no MPN field.
google_product_category, condition, mpn, age_group, gender and exclude_from_google: see Product CSV columns.