These two reports point at lost sales: products nobody bought, and items customers ordered but did not get.
Not selling
Open Reports › Trends › Not selling.
The report lists active products with no delivered sale in the period, oldest first. Hidden and deleted products are left out. A product with variants is listed by variant, not as the parent.
Summary tile
Meaning
Not selling
Active products without a sale in the period
Of active products
Their share of all active products
Column
Meaning
Product, Category
Name and main category
Price
Current selling price
In stock
Current stock quantity
Added
When the product was created
A short period lists many products. Use 30 or 90 days to find the real slow movers.
Removed & cancelled items
Open Removed & cancelled items from the report switcher.
"Removed" means the item was taken out when an order was modified, which often happens when it is out of stock. "In cancelled orders" means the whole order was cancelled.
Summary tile
Meaning
Units removed from orders
Units taken out of orders when they were modified
Units in cancelled orders
Units in orders that were cancelled
Value
Price × quantity of both
Column
Meaning
Product
Product name
Removed
Units removed during order modification
In cancelled orders
Units lost with cancelled orders
Orders
Orders affected
Value
Price × quantity
High numbers for one product point to a stock or listing problem. Check its stock level, or hide it until it is back.