Help CenterHelp Center / Reports and insights · Reference
Find the customers who spend the most, and the regulars who have stopped ordering.
Both reports count customers with an account. Point-of-sale sales without a customer are not people, so they are not listed.
Open Reports › Trends › High-value customers.
| Summary tile | Meaning |
|---|---|
| Paying customers | Customers with at least one delivered order |
| Top 25 share of sales | How much of your sales the listed customers make up. The number in the label is the number of customers listed |
| Average spend per customer | Customer sales divided by paying customers |
| Column | Meaning |
|---|---|
| Customer | Name |
| Phone | Phone number. Shop owner and Shop Manager only |
| Orders | Delivered orders in the period |
| Spent | Total of those orders |
| Avg order | Spent divided by orders |
| Last order | Date of the latest one |
Sales without a customer are left out of the list and the average, but they are in the total used for the share of sales.
Open Customers slipping away from the report switcher.
The report looks at the same number of days before the period you chose. It lists customers who had delivered orders in those earlier days and have placed no order since, up to now.
Example: with 30 days selected, you see customers with delivered orders in the 30 days before that, and no order from the start of the selected 30 days onwards.
| Summary tile | Meaning |
|---|---|
| Customers who stopped | All such customers, not only the 25 listed |
| Their spend last period | What they spent in the earlier period |
| Column | Meaning |
|---|---|
| Customer, Phone | Name and phone. Phone for the Shop owner and Shop Manager only |
| Orders before | Their delivered orders in the earlier period |
| Spent before | Total of those orders |
| Last order | Date of their last delivered order in the earlier days |
Buying a gift card does not count as ordering again.