Help CenterHelp Center / Products and catalogue · How-to
Set the title, description and share image search engines and social apps show for a product.
Every product has an SEO tab. Anything you leave blank falls back to your shop's templates, so you only fill in the products that deserve their own wording.
Open the product and select the SEO tab.
Title. A counter recommends up to 60 characters.
Description. A counter recommends up to 160 characters.
Keywords, separated by commas.
Under each empty field, When blank: shows the text your shop template would produce.
Select Save SEO. The page confirms with SEO details saved.
When your shop has more than one language, an Other languages card has a Title, Description and Keywords per language. Leave them blank to use the English values.
The Shop defaults card shows the title and description templates used when a field here is blank, and lists the variables they accept. Change them under Shop › Settings, in the SEO settings.
If your shop uses the online store editor, a template box on this tab lets you give the product page a different layout from the default.
The product CSV has meta_title, meta_description, meta_keywords and og_image columns: see Product CSV columns.
Categories have their own search title, description and share image on the category form.