| Order placed / Customer ordered | The customer ordered this cart, or placed another order at your shop since |
| No marketing consent | The customer did not tick the "send me offers" box for a channel you use, or unsubscribed |
| No channel can reach the customer | None of your channels is set up and has a contact for this customer |
| Below the minimum cart value | The total is under your Minimum cart value |
| Products no longer available | Nothing in the cart can be bought any more |
| Reminded about another cart | The same phone or e-mail was just reminded about another cart |
| Recovery was off / Before recovery was switched on | Reminders were off, or the customer left before you switched them on |
| No live storefront link | No link back to the checkout could be made |
| Skipped: too late | The reminder was more than 24 hours overdue, so it was dropped |
| Coupon no longer valid, sent without it | The coupon had expired, been used up or been switched off |
| Frequency limit | The customer had a marketing message on that channel too recently |
| Shop e-mails are off | Your shop's e-mail sending is off or not set up. Ask support |
| Not connected / Template not set | WhatsApp is not connected, or the reminder template is not ready |
| Not in your plan (WhatsApp add-on) | Your plan has no WhatsApp add-on |
| Template needs a coupon code | The second-reminder template has a coupon placeholder and there was no valid coupon |
| No contact for this channel | No phone number, or no e-mail address |
| SMS gateway not suitable for marketing | Your SMS gateway cannot carry marketing texts |
| SMS sender not registered for promotional messages | The SMS sender box is not ticked in the reminder settings |
| Interrupted while sending, not retried | Sending was cut short. A reminder is never sent twice |