Help CenterHelp Center / Sales channels · Reference
Every row of the Google setup checklist, when it counts as done, and where it sends you.
The Google setup checklist sits at the top of the Google Merchant Center page, with a count such as "5 of 12 done". It stays open until every required row is done. Then it folds into one line, Google setup is complete, which you can open again.
The same progress shows as one line on the Google categories page: "Google setup: 5 of 12 done. Next: …" with Open Google setup.
| Row | Done when | Link on the row |
|---|---|---|
| Sales channels are switched on for your shop | The feature is on. See Turn on Sales channels | – |
| Your plan includes Sales channels | Your plan has Sales channels: "Sales channels come with the Growth plan and above." | Plans |
| Connect your Google account | A Google account is connected and Google still accepts it. Needs the platform to have set up Google Merchant Center | Connect |
| Choose your Merchant Center account | An account is chosen | Choose account |
| Set up the product source in Merchant Center | The product source exists. The panel creates it when you choose the account | Retry setup |
| Make your online store live | The store is live, has no password page, and publishes the product language | Online store or Online store languages |
| Verify and claim your website in Merchant Center | Merchant Center's website is your online store and is claimed | Claim website |
| Choose the product language and the countries to show in | A language and at least one country are set | Countries |
| Send your products to Google | A full sync has reached the end of your catalogue once | Sync now |
| Syncing runs without errors | Nothing is stopping the sync | See sync status |
Under Make your online store live the row names the address your products link to. On a free address it adds: "A domain of your own looks more trustworthy on Google." See Connect your domain.
These are tagged recommended, have a dashed circle, and never keep the checklist open.
| Row | Done when | Link on the row |
|---|---|---|
| Give your products a Google category | At least 90% of your products have a Google category. The row shows the percentage | Google categories |
| Use valid barcodes (GTIN) | No barcode is refused as a GTIN. Otherwise the row counts them: "… barcodes are not valid GTINs and are left out." | See products |
A product with an invalid barcode is still sent, without the barcode.
The row Send your products to Google says: "Starts by itself once everything above is ready. A large catalogue takes a few hours." You do not have to press anything. Progress and results are on the same page: see Sync status and product problems.
Meta, TikTok and Snapchat have the same kind of checklist with their own rows: connect the account, choose the business, choose or create the catalogue, make the store live, send the products, and sync without errors. Their recommended row asks for a brand (Meta: a brand, a barcode or an MPN) on every product.