Help CenterHelp Center / Discounts and marketing · Concept
See the checkouts customers started on your website and did not finish, and what your reminders won back.
A customer who starts checkout on your website, enters a phone number or e-mail address and leaves has an abandoned cart. This page lists those checkouts, sends reminders when you switch them on, and counts the orders that came back.
| Figure | What it counts |
|---|---|
| Abandoned checkouts | Checkouts left with a phone number or e-mail address |
| Reminded | Carts that had at least one reminder sent |
| Recovered orders | Delivered orders placed from a cart after at least one reminder reached the customer. Orders placed but not delivered yet are shown underneath as "+ N not delivered yet" |
| Revenue recovered | The current total of those delivered orders, with refunds taken off when your shop records refunds. Cancelled orders are not counted |
| Recovery rate | A percentage, or a dash when there is none |
Under the figures, a table splits the reminders by channel and by Reminder 1 and Reminder 2: Sent, Not delivered, Recovered orders and Revenue. Until a reminder goes out it reads "No reminders sent in this period yet."
Days are your shop's calendar days. Carts are kept for 30 days; recovered orders are kept for longer.
| Column | What it shows |
|---|---|
| Started | When the checkout began. Select it to open the cart's timeline |
| Customer | The phone number and e-mail address, partly hidden. After 7 days it reads Removed after 7 days |
| Items, Total | The number of items and the total the customer saw |
| Reminders | How many reminders were sent |
| Status | Where the cart stands. The shop owner also gets a link to the order |
| Status | Meaning |
|---|---|
| Recovered | An order was placed after a reminder reached the customer |
| Ordered on their own | An order was placed without a delivered reminder |
| Reminder scheduled | The next reminder has a time |
| Reminded / Not reminded yet | Nothing is scheduled; reminders were or were not sent |
| Payment not completed | The customer went to pay online and the payment has not arrived |
| Expired | The checkout is older than 7 days, so its link no longer works |
Any other status is the reason reminders stopped or were not scheduled. The reasons are listed on One cart's timeline.
The menu link appears when your plan includes abandoned-cart recovery, or once your shop has sent cart reminders.
The page shows only Win back customers who left their cart and the line "Abandoned-cart recovery is not included in your plan. Upgrade your plan (Plan & billing) to use it." Where billing is available, the shop owner also sees See plans.