| Hero | The opening screen: one headline, one product, one button | Home, Page, Collection, Product. Max 2 | Proof point, up to 4 |
| Buy box | Gallery, price, packs and the buy button. The button follows the Buying flow theme setting | Home, Page, Product, Collection. Max 2 | Pack, up to 4. Reassurance, up to 4 |
| Promises | Short columns saying what the shop guarantees | Home, Page, Product, Collection, Cart. Max 3 | Column, up to 6 |
| Reviews | Quotes you choose, with stars, a name and a verified-buyer mark | Home, Page, Product, Collection, Cart. Max 2 | Review, up to 8 |
| Countdown | A deadline with a live counter | Home, Page, Product, Collection, Cart. Max 1 | None |
| How it works | Numbered steps beside an image that stays in place | Home, Page, Product. Max 2 | Step, up to 6 |
| As seen in | Press logos, stockists or creator handles in a band | Home, Page, Product, Collection. Max 2 | Logo, up to 12 |
| Creator wall | A grid of posts from creators and customers, each linking out | Home, Page, Product, Collection. Max 2 | Post, up to 8 |
| Specifications | A name and value list: specs or ingredients | Home, Page, Product. Max 2 | Row, up to 20 |
| Comparison | A two-column tick table against an alternative | Home, Page, Product. Max 1 | Row, up to 12 |
| Product showcase | A small grid of up to twelve products | Home, Page, Product, Collection, Cart, 404. Max 3 | None |