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See the words shoppers type into your search, which ones find nothing, and which lead to orders.
This report counts the searches made on your website and app. Use it to find products you are missing and words your product names do not use.
No other role can open it. See Who can see reports.
A search is counted once per shopper per visit. Searches that look like an e-mail address or a phone number are not recorded. Counts are anonymous: the report never shows who searched.
Counting stops while recording is off. The page then says "Recording is switched off: new searches are not counted. Switch it on under Settings below." See Search settings and synonyms.
| Tile | Meaning |
|---|---|
| Searches | All counted searches, with the change against the previous period of the same length |
| Different search terms | How many distinct terms were searched |
| Searches with no results | Searches that found nothing, and their share of all searches |
| Ordered from searches | Orders placed with a product found by a search |
| Table | Shows |
|---|---|
| 3. Top searches | The 50 most searched terms: Searches, Change, No results, Clicks, Added to cart and Ordered |
| 4. Searches with no results | The 50 terms that most often found nothing |
| 5. Found but not clicked | Terms searched at least 3 times with results, where nothing was clicked or added |
Change compares the term with the previous period. New means it was not searched in that period.
Ordered counts orders when they are placed. For orders paid online, that is when the payment lands. Orders cancelled or not delivered later are not taken off.
Each table has its own Download CSV link. A file holds up to 5,000 terms for the range: Search term, Searches, Zero-result searches, Clicks, Added to cart, Ordered and Last searched.
| You see | Why |
|---|---|
| "No searches in this period." | Nothing was recorded in the range |
| "Every search found something." | No search came back empty |
| "Clicks, adds and orders appear once your website sends them with each search." | No click or add has been recorded in the range |
| "Needs your website to send clicks and adds from search results." | The same, in Found but not clicked |
| "Shoppers clicked something for every frequent search." | No term met the rule for that table |
For a term with no results, add the missing product, or add a synonym when you sell it under another name. See Search settings and synonyms.