Help CenterHelp Center / Reports and insights · Concept
What each report in the Reports menu tells you, and where to start.
The Reports menu in the top navigation bar holds every sales, stock and customer report. All of them read your live orders; nothing has to be set up first.
| Menu item | What you get | Guide |
|---|---|---|
| Sales insights | One page with the key numbers for a period, compared with the period before | Sales insights |
| Trends | Focused top-25 reports, each with a chart, a CSV download and a printable view | Trends |
| Gross margin | Revenue, cost and margin per product. Needs cost tracking | Gross margin |
| Stock value | What the stock you hold is worth. Needs stock and cost tracking | Stock value |
| Wastage | Stock lost to damage, expiry and counting differences | Wastage |
| Where customers want delivery | Places customers looked up that you do not deliver to | Where customers want delivery |
| What customers search for | Searches in your store, including the ones that found nothing | What customers search for |
| Customer lifecycle | Cohorts and customer segments | Customer lifecycle |
| Detailed reports | Row-by-row tables you filter and export | Detailed reports |
Some items appear only when your shop uses the feature behind them, and only for roles that may see them. See Who can see reports.