Set the title and description search engines show for your store, the sharing image, and verification codes.
Where to find itShopOnline StorePreferencesSearch engines
Before you start
Saving needs the Customize permission. Turn on Online store in Shop › Features. If you do not see it there, ask support.
Needs
Turn it on in Shop › Features (ask support if you do not see it)
Who can use this
Shop owner, Shop Marketing Manager
The Search engines card sets how your store looks in search results and when someone shares a link to it.
Title and description
Field
What it does
Limit
1. Search-engine title
The store-wide title. "Left empty, every page falls back to your shop's name."
120 characters. The counter shows the length against 60 and is highlighted past it
2. Search-engine description
"The two lines under the title in Google results."
320 characters. The counter shows the length against 160
Roughly how it appears is a preview that updates as you type. It shows your address, the title and the description.
Saving a title or a description also ticks Fill in the store details on the Overview checklist.
Products, categories and pages have search fields of their own. The home page and the collections list have Page SEO in the editor.
Sharing image and verification
Field
What to enter
4. Sharing image
The full https:// address of an image. "Used when someone shares your store on WhatsApp or Facebook. 1200 × 630 works everywhere."
Google site verification
The code from Google Search Console, if you use it. Up to 200 characters
Bing site verification
The code from Bing Webmaster Tools (the msvalidate.01 meta tag), if you use it
Meta domain verification
The code from Meta Business Settings › Brand safety › Domains (the meta tag option), if you use it
For Bing and Meta, paste the code. If you paste the whole meta tag, the code is taken out of it. The code can hold up to 100 letters, digits, dashes and underscores.
Where to find the codes
Google: in Search Console, add your store's address as a property and choose the HTML tag method. Copy the value of content.
Bing: in Webmaster Tools, add your site and choose the meta tag option.
Meta: in Business Settings, open Brand safety, then Domains, add your domain and choose the meta tag option.
Save here first, then press the verify button in that service.
Messages
Each problem is shown as "field name: problem".
Problem
Meaning
"enter a full https:// address"
The sharing image is not a full web address
"at most 120 characters"
The text is too long for that field
"paste only the code: up to 100 letters, digits, dashes and underscores"
